{"id":2410,"date":"2015-01-30T15:24:57","date_gmt":"2015-01-30T14:24:57","guid":{"rendered":"http:\/\/tierr.fr\/?p=2410"},"modified":"2023-03-18T12:42:00","modified_gmt":"2023-03-18T11:42:00","slug":"le-lievre-et-la-mercedes-benz","status":"publish","type":"post","link":"https:\/\/www.tierr.fr\/blog\/le-lievre-et-la-mercedes-benz\/","title":{"rendered":"Le li\u00e8vre et la Mercedes-Benz"},"content":{"rendered":"<p>Petit moment de d\u00e9tente pour attaquer le week-end, avec cette publicit\u00e9 Mercedes-Benz r\u00e9alis\u00e9e pour le Super Bowl. Cet \u00e9v\u00e8nement am\u00e9ricain est comme chaque ann\u00e9e l&rsquo;occasion de voir des publicit\u00e9s incroyables et originales. <!--more--> Le Super Bowl, qui est la finale du championnat de football am\u00e9ricain, est suivi par plus de 100 millions de t\u00e9l\u00e9spectateurs dans plus de 200 pays. Pour les annonceurs, c&rsquo;est entre 4 et 5 millions de dollars les 30 secondes de film, alors autant r\u00e9aliser des annonces de qualit\u00e9s et ne pas se louper sur la cible. C&rsquo;est dans cet objectif que l\u2019agence : <a href=\"https:\/\/www.merkleyandpartners.com\" target=\"_blank\" rel=\"noopener noreferrer\">Merkley &amp; Partners<\/a>, a fait appel \u00e0 Robert Stromberg et le <a title=\"Studio MPC\" href=\"http:\/\/www.moving-picture.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">studio MPC<\/a>, pour diriger cette pr\u00e9sentation de la nouvelle sportive <a href=\"https:\/\/www.mbusa.com\/en\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Mercedes-AMG GT S<\/a>. Robert Stromber, sp\u00e9cialiste am\u00e9ricain des effets sp\u00e9ciaux et du design de d\u00e9cors pour le cin\u00e9ma. Oscaris\u00e9 deux fois, pour \u00abAvatar\u00bb de James Cameron et pour \u00abAlice, au pays des merveilles\u00bb de Tim Burton, il r\u00e9alise en 2014 \u00abMal\u00e9fique\u00bb avec Angelina Jolie. L&rsquo;histoire vous la connaissez d\u00e9j\u00e0, c&rsquo;est une fable s\u00e9culaire de Jean de La Fontaine, le li\u00e8vre et la tortue. R\u00e9alis\u00e9 en m\u00e9langeant de vrais plans-s\u00e9quences tourn\u00e9s dans les for\u00eats de l&rsquo;Or\u00e9gon et de l&rsquo;animation 3D, le r\u00e9sultat est tout simplement g\u00e9nial, on regrette juste que ce soit si court.<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mercedes Benz   Le Li\u00e8vre et la Tortue AUTO IMPORT ALLEMAGNE\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/a_CntgjFIn0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00c0 bient\u00f4t<\/p>\n\n\n\n<p>Tierr<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petit moment de d\u00e9tente pour attaquer le week-end, avec cette publicit\u00e9 Mercedes-Benz r\u00e9alis\u00e9e pour le Super Bowl. Cet \u00e9v\u00e8nement am\u00e9ricain est comme chaque ann\u00e9e l&rsquo;occasion de voir des publicit\u00e9s incroyables et originales.<\/p>\n","protected":false},"author":14,"featured_media":2411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,175,4],"tags":[49,189,190,186,92,188,82,187,191],"class_list":["post-2410","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-animation","category-communication","category-liens","tag-animation-2","tag-jean-de-la-fontaine","tag-lievre","tag-mercedes-benz","tag-publicite","tag-robert-stromberg","tag-selfies","tag-super-bowl","tag-tortue","post_format-post-format-image","category-33","category-175","category-4","description-off"],"jetpack_featured_media_url":"https:\/\/www.tierr.fr\/blog\/wp-content\/uploads\/2015\/01\/Mercedes-Benz.jpg","jetpack_shortlink":"https:\/\/wp.me\/p4xlso-CS","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/posts\/2410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/comments?post=2410"}],"version-history":[{"count":0,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/posts\/2410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/media\/2411"}],"wp:attachment":[{"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/media?parent=2410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/categories?post=2410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/tags?post=2410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}