{"id":1835,"date":"2014-09-16T15:39:00","date_gmt":"2014-09-16T13:39:00","guid":{"rendered":"http:\/\/tierr.fr\/?p=1835"},"modified":"2020-05-22T23:26:20","modified_gmt":"2020-05-22T21:26:20","slug":"apple-rien-quune-illusion","status":"publish","type":"post","link":"https:\/\/www.tierr.fr\/blog\/apple-rien-quune-illusion\/","title":{"rendered":"Apple, rien qu&rsquo;une illusion"},"content":{"rendered":"<p>Alors que Apple vient d&rsquo;annoncer la sortie de l&rsquo;iPhone 6 et pr\u00e9senter sa montre connect\u00e9e, l&rsquo;Apple Watch, la firme \u00e0 la pomme, a lanc\u00e9 une nouvelle campagne publicitaire sur la toile pour affirmer sa diff\u00e9rence avec la concurrence. Jusque l\u00e0 rien de tr\u00e8s original, si ce n&rsquo;est l&rsquo;angle artistique choisi.<br \/><!--more--><\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Apple - Perspective\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/TJ1SDXbij8Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>Ce clip nomm\u00e9 \u00ab\u00a0perspective\u00a0\u00bb fait la part belle aux illusions d&rsquo;optiques, aux trompe-l\u2019oeil et autres anamorphoses, le tout mettant en sc\u00e8nes des textes. Apple livre ainsi, avec cette s\u00e9quence de trois minutes, sa vision et philosophie en rappelant que tout est question de perspective. Cependant, la perspective \u00e9tant d\u00e9termin\u00e9e en fonction d&rsquo;o\u00f9 se poste l&rsquo;observateur, je vous laisse juge, de la pertinence du message.<br \/>Pour la petite histoire, l&rsquo;anamorphose n&rsquo;est pas nouvelle dans la pub, en 2013, Honda, pour venter la faible consommation de la Honda CR-V diesel, avec comme slogan \u00ab\u00a0L\u2019impossible est possible\u00a0\u00bb, faisait \u00e9voluer sa voiture dans une ville ou l&rsquo;irr\u00e9elle c\u00f4toyait le r\u00e9el. Et r\u00e9cemment le groupe OK Go, pour son vid\u00e9oclip \u00ab\u00a0The Writing&rsquo;s On the Wall\u00a0\u00bb mettait en sc\u00e8ne des dizaines d&rsquo;illusions d&rsquo;optique, pour un clip vraiment g\u00e9nial.<br \/>Dans la suite du billet, vous trouverez les trois clips. Vous pourrez ainsi juger de qui est le plus original, diff\u00e9rent ou innovant. \ud83d\ude09<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"illusion d&#039;optique honda crv\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/qDtOXz2B5Xg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"OK Go - The Writing&#039;s On the Wall - Official Video\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/m86ae_e_ptU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00c0 bient\u00f4t<\/p>\n\n\n\n<p>Tierr<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que Apple vient d&rsquo;annoncer la sortie de l&rsquo;iPhone 6 et pr\u00e9senter sa montre connect\u00e9e, l&rsquo;Apple Watch, la firme \u00e0 la pomme, a lanc\u00e9 une nouvelle campagne publicitaire sur la toile pour affirmer sa diff\u00e9rence avec la concurrence. Jusque l\u00e0 rien de tr\u00e8s original, si ce n&rsquo;est l&rsquo;angle artistique choisi.<\/p>\n","protected":false},"author":14,"featured_media":7171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,175,3,6],"tags":[128,149,148,146,79,150,147,92],"class_list":["post-1835","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-art","category-communication","category-evenement","category-video","tag-apple","tag-clip","tag-court-metrage","tag-design","tag-insparation","tag-perspective","tag-pub","tag-publicite","post_format-post-format-video","category-34","category-175","category-3","category-6","description-off"],"jetpack_featured_media_url":"https:\/\/www.tierr.fr\/blog\/wp-content\/uploads\/2014\/09\/apple-perspective.jpg","jetpack_shortlink":"https:\/\/wp.me\/p4xlso-tB","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/posts\/1835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/comments?post=1835"}],"version-history":[{"count":0,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/posts\/1835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/media\/7171"}],"wp:attachment":[{"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/media?parent=1835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/categories?post=1835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tierr.fr\/blog\/wp-json\/wp\/v2\/tags?post=1835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}